I first came across OraBrush, a local Utah company, and their amazing story a few months ago when I was looking into the different advertising opportunities available through Google (who happens to own YouTube). I was extremely impressed not only by their story, but by their unique marketing strategy. Basically, the owner of the company invented his tongue cleaning product years ago and was never able to sell it with much success in stores or through infomercials. So he took his dilemma down to BYU and one student suggested using YouTube. They spent a few hundred dollars making a video that now has over 14 million views! Watch the videos below - you won't regret it.
Here's the first video I saw. It's featured as one of Google's "success stories":
Here's the original video that put OraBrush on the map. This video alone has over 14 million views. Their channel has over 35 million views and is the second most subscribed-to channel on YouTube. I personally was convinced I needed an OraBrush after the first time I watched this video. Enjoy.
Now they put out hilarious YouTube videos, like the one below, once a week for their loyal fans. People love the product so much, they post videos of themselves using it on OraBrush's channel. There are hundreds of them! Talk about viral marketing. But it's not enough to have awesome videos that people love - you want them to actually buy your stuff. So OraBrush uses incentives like "order your free OraBrush" and heavily features links back to their website, all of which they can analyze and track. Their marketing strategy has led to millions in sales and tons of accolades and awards from the business world.
"YouTube levels the playing field...YouTube enable normal people to take an idea and put it in front of everybody...We can play on the same terms as these huge companies" -Austin Craig, The OraBrush Guy.
One last video. It's a hilarious parody of iPad commercials. You'll never look at Apple quite the same way again!
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